Use metaphors
Metaphors and analogies are vital to communication. 'It's like climbing a greasy pole', for example, conveys far more than just literal meaning. It conveys image and feeling and enables others to empathise through similar experiences of their own. And remember the light bulbs - if they're not lighting up try a different metaphor.
Examples
Giving an example always helps your listeners to see more clearly what you mean. It's quicker and more colourful.
The point
Stick to the point using three or four basic ideas. For any detail that you cannot communicate in 20 minutes, try another medium such as handouts or brochures.
Final
End as if you have done well. Do this even if you feel like you've done badly. First, you're probably the worst judge of how you've done, and second, if you finish well you'll certainly fool some of the people into thinking it was all pretty good. And anyway a good finish will get you some applause - and you deserve it!
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